How we helped a cardiologist scale her beauty business to every visitor, in every language
September 22, 2026
Consolidated Computing worked with cardiologist-founder Dr. Icilma Fergus-Rowe to onboard her Napster digital twin, Mini Icy, at Fiaro Essentials website. The digital twin answers every website visitor live, in whatever language they speak.
Dr. Icilma V. Fergus-Rowe built Fiaro Essentials on her own authority as a physician. Then she hit the ceiling every founder-led brand hits. Consolidated Computing generated a Napster agent (Dr. Icy’s digital twin) by working together with Napster’s development team and Fiaro Essentials web administrator.
It debuted at the Apollo Theater and answered in five languages.
Dr. Icilma V. Fergus-Rowe, Director of Cardiovascular Disparities and Professor of Medicine at Mount Sinai, and founder of Fiaro Essentials.
The Challenge
One founder, one language, and a customer base outgrowing both.
Fiaro Essentials sells natural health and beauty products formulated by a working cardiologist. That’s the whole proposition, and the whole constraint: every question a customer asked was really a question for Dr. Icy, and Dr. Icy was in clinic, lecturing at Mount Sinai, or running a community-education programme.
“Typically you have to call a phone number, you have to try to go through customer service, and sometimes you’re not getting an immediate response. You have to wait, or people will say, ‘I’ll get back to you on it.’” – Dr. Icilma V. Fergus-Rowe, Founder, Fiaro Essentials
There was a second ceiling. The brand was selling in the US, but her community work already reached the Caribbean and her network extended to Italy, France and Great Britain. She speaks three languages. The website spoke one.
And she was, by her own description, a careful adopter: “I have a healthy respect for AI, but I wouldn’t say that I’m the most technologically advanced or savvy, so I needed something easy to set up and use.”
The Solution
Mini Icy: the founder’s digital twin, live on the site and answering in real time.
Dr. Icy’s Technical Advisor, Robert Rowe, had worked with Napster partner Consolidated Computing for years and had seen what Napster’s technology could do. Mini Icy now greets every visitor to fiaroessentials.com — hearing them, thinking, and answering out loud in their own language.
Mini Icy sits alongside the Fiaro Essentials catalogue
Consolidated Computing built Mini Icy on Dr. Icy’s own material and her own voice, so the answer a visitor gets is the answer she would give. Mini Icy was then added to the live WooCommerce site with no replatforming and no rebuild.
The Apollo Moment
A live demo, on a landmark stage, in five languages
- 23 May: Fiaro Essentials debut, Apollo Theater, Harlem
- 150+ guests in the room
- 5 languages answered live on stage
Dr. Icy’s Technical Advisor, Robert Rowe, took the stage to demonstrate the site. He started in English. Then he asked Mini Icy to say it again in French. Then German. Then Italian. Then Chinese.
“The crowd was like, wow, that’s amazing. People just really applauded. They thought it was so creative and so cutting edge.”
The room had come expecting a website; what they got was a conversation that could hear them. “Being able to talk in real time, have it think a little bit, and then give the answer — that really blew people’s minds.”
Then Robert asked her to switch back to English. She did, with an edge of personality: “it was a little sassy response, like, yeah, I got this, I’m speaking in English now.” The room laughed, and applauded again.
Key Benefits
- No queue. Visitors get an answer in the moment, instead of a callback that may not come.
- No language barrier. The same expertise, delivered in whatever language the visitor speaks.
- No rationing of time. Every conversation runs as long as the person needs, in parallel, worldwide.
- Founder authority, at scale. The brand’s biggest asset is its founder — and now she is on every page.
- A path to conversion. The agent can guide a visitor from question to cart inside the same conversation.
Early Impact
“I was quite impressed by the fact that the AI was able to speak in fifty-seven different languages. While I’m promoting my products right here in the US, I’d like it to become international — it would be great for people all over the world to ask the kind of questions I’d like to see asked, and have the ability to provide those answers.”
The international audience has started to arrive too: customers now speaking Asian languages, Spanish and French alongside her English-speaking base.But the constraint Mini Icy lifts most is the one Dr. Icy knows best from clinic: time per person.
“People want to be heard. They want to feel like they’re being listened to. Being able to have those individual conversations at the same time all over the world, without compromising on the time spent with each person, is one of the key features.”
Ongoing Work and Future Impact
Dr. Icy is building contacts across the Caribbean, Italy, France and Great Britain, and continues to speak on national television and local news — bringing the website, and Mini Icy, along with her.
Commerce is the step after that. The agent can already place items in a cart inside the conversation. Her view is that it follows trust, rather than leading it.
“Once people feel very comfortable with an entity, then they want to open their pockets and go shopping — because their questions are answered. Then it becomes a good problem to have.”
For the partner who built it, the language is the part that travels.
“We’re all impressed with the intelligence, the ability — but after all, conversation is what’s meaningful in life. The ability to speak to anybody, anywhere, at any time in their own natural language is why the Apollo moment captured people. We can all relate to that instantaneously: wow, I’m being heard in my own language.” – Keith Riley, Consolidated Computing
By deploying a Napster agent through Consolidated Computing rather than building from scratch, Fiaro Essentials put its founder’s expertise in front of every visitor: any language, any hour, no waiting.
Consolidated Computing’s 2026 Technology Seminar & Golf Event.
June 17th at Race Brook Country Club.
Consolidated Computing and leading technology partners came together for a focused half‑day of insights on cybersecurity, infrastructure, and applied AI — followed by lunch and afternoon golf. This event is designed to move beyond AI buzzwords and focus on what works. We are pleased to present this complimentary event, bringing together business leaders, cybersecurity leaders, infrastructure experts, and AI innovators to share practical insights you can apply immediately — all in a relaxed, engaging setting.
What Was Learned from This Event
How applied AI is changing the economics of IT, from infrastructure costs to sales and support operations. We’ll explore practical ways to use AI on your website, understand how recent shifts in the virtualization market impact long‑term strategy, and identify dependable technologies that help organizations remain secure, efficient, and flexible.
Consolidated Computing Partners With Napster AI
Consolidated Computing Inc. proudly announces a groundbreaking partnership with Napster AI, a powerful conversational and automation‑driven platform designed to accelerate how businesses interact with technology, streamline operations, and elevate customer experiences. Click the Start
As we celebrated our 23rd year in business, 2025 marked a year of exponential growth for Consolidated Computing. 2026 is off to a fast and exciting start! Our reach expanded, our service offerings deepened, and our commitment to our customers and partners remained as strong as ever. For two decades, we’ve thrived through the explosive evolution of the IT industry — and we’ve done so by staying true to what matters most:
trust, relationships, personal service, expertise, and innovation.
Today, that tradition continues.
Why Napster AI?
Napster AI gives us an intelligent, conversational digital teammate — embodied by our avatar — who brings our company motto to life:
“Doing more with less infrastructure.” — Don Hanson
With this partnership, we are now able to:
- Offer customers real‑time interaction directly through our website
- Provide instant product information, recommendations, and support
- Demonstrate complete AI‑assisted sales cycles
- Seamlessly guide users from exploration to solution selection
And one huge advantage?
Napster AI integrates cleanly with modern e‑commerce platforms.
🛒 AI + E‑Commerce = A Full Sales Cycle Demonstration
Thanks to Napster’s natural navigation abilities, our avatar Don can now walk customers through a fully guided sales cycle — from initial questions to adding items into a shopping cart — using an online store interface.
To showcase this capability, we’ve launched a simple demonstration storefront powered by Shopify, where Don can help visitors explore technology offerings, answer questions, and even place items into a cart in real time.
This isn’t about becoming an online retailer — it’s about showing what’s possible when AI meets practical business workflows.
Check Out Our New Shopify Demo Storefront!
See how effortlessly our Napster AI avatar interacts with real products and a live shopping interface:
Visit our online store: https://j4gh18-0g.myshopify.com/
👉 Check out our new Shopify storefront!
Let Don guide you through the experience — it’s both impressive and a preview of what modern IT engagement looks like.